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Medical Internet Company Partners with GE Healthcare

By HospiMedica staff writers
Posted on 09 Apr 2008
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Med1Online (Golden, CO, USA), a provider of new, used, and reconditioned capital medical equipment (CME) across all medical specialties, has entered into a distribution agreement with GE Healthcare (Chalfont St. Giles, UK).

Since its founding five years ago, Med1Online is among the Internet's top 400 retailers worldwide based on sales volume, garnering in excess of 10,000 visitors to its website daily. This, combined with a database of more than 800,000 major healthcare contacts, will present GE Healthcare with a range of new and exciting platforms that can additionally expand its brands and enhance product recognition.

In addition to its unique distribution model of providing both new and used equipment options, Med1Online is utilizing a suite of proven marketing services to maximize GE Healthcare's exposure, such as: search engine pay-per-click keyword campaigns; targeted direct mail campaigns; innovative telemarketing services; priority product uploads to Med1Online's catalog; manufacturer specific internet landing pages; state-of-the-art online product demonstrations; and effective banner ad campaigns. Each of these features affords all partnering manufacturers, such as GE Healthcare, with many opportunities to increase visibility among those most likely to purchase their equipment and associate with their brands.

"We are pleased to forge this relationship with GE Healthcare in an effort to further expand our growing portfolio of new equipment manufacturers. With its broad, global recognition, GE Healthcare is an international powerhouse and a great addition for our customer base. We are confident that our Internet presence and dynamic customer base can help strengthen GE Healthcare's market leadership position and worldwide presence,” said Mark Axe, chief strategy officer at Med1Online.

GE Healthcare provides transformational medical technologies and services. GE Healthcare's wide range of products and services enable healthcare providers to better diagnose and treat cancer, heart disease, neurologic diseases, and other conditions earlier.

Med1Online provide purchasers with a better vehicle in which to buy capital medical equipment. Its customers include physicians, dentists, surgical centers, hospitals, and a range of other healthcare providers. Med1Online currently distributes for over 300 leading capital equipment manufacturers and it is adding 25 new business partners monthly to its extensive range of product offerings.


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