Brazilian Companies Win Numerous Contracts at MEDICA

The 51 Brazilian exhibitors who participated at MEDICA 2011 are expecting business deals valued at USD 19.2 million from 3,500 contacts with businessmen from all over the world, expanding to new markets and consolidating their international presence.

According to the Brazilian Medical Devices Manufacturers Association (ABIMO; São Paulo), the MEDICA success is yet another step on the way to reaching the ambitious goals set by the Brazilian medical equipment industry: to achieve USD 1 billion in international business by 2015, and to be among the top five manufacturers of high/medium technological density medical equipment within the next 10 years.

K Takaoka (Sao Bernardo do Campo, Brazil), which specializes in anesthetic and intensive therapeutic machinery, closed deals worth almost USD 80,000 and expects to seal contracts amounting to approximately USD 500,000 based on its meetings at MEDICA. The fair saw the international launch of new models by the company, among them the Sat500 anesthesia machine and the Carmel intensive therapy ventilator.

Fanem (São Paulo, Brazil), a Brazilian leader in the manufacturing of neonatal products, held the international launch of its Koala neonatal cot line and the Bilitron Sky heliotherapeutic device for babies. Fanem closed a deal with a client from Morocco worth USD 270,000 for the sale of 50 machines, including incubators, heated cots, and heliotherapy devices for babies. The company also advanced important negotiations with buyers from countries such as Iraq, South Africa, Algeria, Iran, Tunisia, India, Kuwait, and Saudi Arabia.

Olsen (Palhoca, Brazil), a manufacturer of medical and dental equipment with over 30 years of experience in chairs for clinical exams, expects to close deals worth USD 150,000-180,000, based on the contacts it made at MEDICA. The company also made contact with representatives from approximately 45 countries and expects to see a short-term growth of between 5% and 10% in the group's export revenues.

Bioeletron (Santa Rita do Sapucaí, Brazil), a small company specializing in electromedical equipment which participated at MEDICA for the first time, managed to get its first five international clients at the fair. The company expects approximately EUR 200,000 worth of business over the next twelve months from the contacts generated at the fair, an increase of between 10% and 15% in the company's forecasted revenues for the coming year.

“The creation of the Brazilian Health Devices brand ushers in a new phase for our industry, which is fighting to increase its competitive edge and international visibility,” said Paulo Fraccaro, vice-president of ABIMO. “We intend to show the world the quality and reliability of Brazilian technology in our medical, dental, hospital and laboratory products.”

Over the span of a single decade, the number of countries buying health equipment made in Brazil has jumped from 40 to 180, with a corresponding growth of 232% in export sales.

Related Links:
Brazilian Medical Devices Manufacturers Association
Fanem