Amazon Launches Connected Medical Device Brand

The online retail leader partnered with the Arcadia Group (Atlanta, GA, USA) to launch the Choice product line, composed of blood glucose and blood pressure monitors sold directly to consumers, with both standard and Bluetooth-enabled models offered. The Choice wireless blood glucose monitor, which costs just USD 23 on the Amazon website, is a tiny, stylish device that provides accurate results in just five seconds. A more basic model is available, without wireless compatibility, for USD 11.

The Choice wireless blood glucose monitor includes the monitor, a lancing device, 10 lancets, a carrying case, a quick start guide and owner's manual, and pre-installed batteries. The device wirelessly transmits data to a smartphone through the free Amazon diabetes management app, called AgaMatrix Diabetes Manager, compatible with both iOS and Android devices, which stores, manages, and shares diabetes information with healthcare providers. No prescriptions or insurance required. The monitor works only with Choice brand test strips, sold separately.

The Choice wireless blood pressure monitor is offered in three versions. An upper arm version provides easy one-button operation with expanded smartphone support. The device wirelessly connects to the free Choice blood pressure app, which displays readings, graphs, and tips on managing hypertension. The cuff fits most arm diameters, providing gentle inflation for a more comfortable experience; a multi-user model that can monitor up to four people is also available. Two basic models are available without Bluetooth connectivity, an upper arm version and a wrist version.

“Consumers no longer need to drive to a store to stand in-line and purchase their medical devices and supplies. Now, in the privacy of their home, consumers can review, compare, and purchase the products of their choice The Choice brand is all about accessible wellness,” said Bob Guest, CEO of the Arcadia Group. “No insurance is required; therefore, customers have the freedom of choice. They will no longer be told by their insurance company what brand they can buy. Choice is freedom.”

The Choice line is a private label of the Arcadia Group, which will be sold only on Amazon. The Arcadia group has also developed similar health brands for Walmart and other companies.

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Arcadia Group